The process of thoroughly analysing, evaluating, and interpreting the company environment, goals, strategies, and guiding principles in order to identify problem or opportunity areas and suggest a course of action to enhance sales performance is known as a sales audit. The sales auditor, who may be an internal or external employee of the company, conducts the sales audit.
Why should you get a Sales Audit in the UAE?
Sales teams are far too frequently unaware of their own performance. They have no notion where they may make adjustments to increase their close rate or how many sales they missed in the previous month. For sales teams, this lack of visibility may be
quite irritating.
They are always searching for methods to enhance their performance, but they are unsure of where to begin in the absence of sales data. Introducing a potential solution to this issue: A Sales Audit. A sales audit examines every aspect of your sales procedure in-depth to find potential areas for development. It’s an opportunity to stand back and consider the wider picture to determine areas in which your team can function more efficiently.
Process of Sales Auditing in UAE:
The due diligence audit revolves on asking complex yet informative questions regarding every stage of a company’s transactions. The questions vary for each type of Due Diligence Audit, and the types are:
| 1. | The examination of the sales personnel hiring process is the first step in the sales audit. Here, the entirety of the employee data, including their histories, experiences, and methods of selection, are examined to guarantee that the recruiting process the business uses is accurate. Additionally, the effectiveness of the training programs is evaluated to ensure that they are well-designed and boost sales force productivity. |
| 2. | In order to determine whether or whether the company’s sales ambitions are realistic, the market conditions are also examined. The SWOT analysis, which examines opportunities and risks that exist in the external environment and have a significant influence on the sales strategy, is often performed by the auditor.He researches potential rival threats and possibilities that might provide the company with a first mover advantage. |
| 3. | The sales procedure used to assist the transaction is examined by the auditor. The company’s profit target should be aligned with any discounts or promotional offers made to the client.As a result, the auditor contrasts the firm’s real activities with the ideal Sales Procedure that was documented on paper. |
| 4. | Additionally, when a product is sold or when issues arise, the auditor verifies the calibre of the customer service provided.The company’s after-sales service is the only factor that determines whether or not the product is repurchased.As a result, the auditor evaluates the company’s performance in terms of its services and makes any necessary recommendations for improvement. |
| 5. | Reaching the sales objectives is largely dependent on the office environment in which the sales crew works. To enable employees to perform to their full ability, the workplace environment should be designed with their best interests in mind.The efficiency of the sales team is also impacted by relationships with managers, coworkers, and other department people. For this reason, the auditor considers all of these factors and tailors the sales audit report appropriately. As a result, the sales audit entails an examination of the complete sales process, beginning with the sales goals established for the company’s sales representatives to complete. |
How can Mubarak Al Ketbi Chartered Accountants help you in Sales Auditing in UAE?
One of the top Accounting & Auditing firms in the UAE is Mubarak Al Ketbi Chartered Accountants. We provide services in accounting, auditing, corporate tax, liquidation & more! With over 2000 happy clients and 20+ years of experience, we believe we are the right choice for you. Book a meeting with us or Contact Us, and we guarantee you an excellent experience!
